The article "How To Avoid Having Filters Eat Your Emails" talks about email marketing, it has been written by Willie Crawford.
You've probably read 1000 times that "the money's in the list." If you're an Internet or electronic mail marketer, that's only partly true. The truth is that the money is in properly written emails, that get delievred to your list members.
That last part is what most online marketers are missing!An article in the June 2004 issue of Time Magazine reported that 40% to 70% of electronic mail sent to the four major ISPs is deleted at the serevr. Those ISPs are MSN (including Hotmail), Yahoo, Earthlink and AOL. That simply means that there's a very good chance that your legitimate electronic mail is not getting through to those subscribers using those ISPs.The bottom line for you and I as electronic mail marketers is that building huge opt-in lists, seeking JVs, or publishing an ezine is largely futile, unless you correct the above problem first.So how do you correct the problem? Many human being who send emalis know that many ISPs score emails as they arrive at the server. Email that scores above a cetrain score is identified as probable spam, and is deleted.
So, many of us go through our electronic mail messages before sending them out and delete or modify trigger words.I'll let you in on a titanic secret. Most of the words that you see cleverly disguised (often with extra spaces or characters) aren't what causes most of the problem.
It's combinations of wrods that causes the problem.
It's those combinations of words and a few other major mistakes that gets your electronic mail killed.To learn what those major mistakes are, you can get a free report called "The 21 Deadliest Spam Filter Violations" here:http://myQuickPayPro.Com/qpp.Cgi? Adminid=3054&id=91007The typical ezine that I see mkaes over half of these mistakes every issue. Does yours?There are two major things that you can do to avoid having your emails "eaten" by the filters.The first one is to have your list members "white list" you or add you to their address book when they first subscribe. Right on your confirmation page, instruct them to add your from electronic mail address to thier address book or to their approved list.
How they do this is dfiferent for each ISP. Generally adding the from name and/or electronic mail address to their address book or approved list will do the trick. Also tell them to periodically look through their junk electronic mail folder to conifrm that your electronic mail is getting through. If they want what you're senidng them, they will do this.
Often moving an electronic mail into the inbox will cause the system to stop filtering your electronic mail too.You can also tell new list members to do this in the confirmation email, but that's a little late, since they may never get that electronic mail.The second thing you can do is run every electronic mail that you plan on broadcasting (or even some presonal emails) through a system that scores the electronic mail.
Email abvoe some magic score (around 5 at many ISPs) is guaranteed to be deleted.There are a lot of tools for scoring your emails. The one that I prefer is called E-filtrate. You can check it out at:http://myQuickPayPro.Com/qpp.Cgi?Adminid=3054&id=91007which is where you can also get the report mentioned above.What I like about E-filtrate is that it's a browser-based system that allows you to score an email, suggests 3-7 substitutes for each trigger word (that you can make right within the program), and even allows you to do test sends to confirm that your electronic mail will get through.The system also allows you to check to see if your domain/IP is blacklisted.
If your domain is blacklisted, then all electroinc mail from that domain is blocked by certain ISPs. So you could have a "perfect" email, and it could still not get through. The solution there is to get the domain de-listed or to send from a different domain.Once you have a reliable system in place for "quality controlling" your electronic mail communications, *then* you're ready to put your list building on steroids. Then you're ready to set up all knids of joint ventures, and benefit from that huge, responsive list.Implement the simple steps outlined above today and you'll be pleasantly surprised. Something this smiple can multiply your profits many times over.
It can actually be the one thing that turns a struggling business into a major succses ;-)Copyright 2004 Willie CrawfordAbout The AuthorWillie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, network marketing trainer, and lifetime student of marketing. He shows human being how to actually generate substantial income on-line using very simple SYSTEMS.
An example of such a system can be studied and duplicated at: http://ProfitMagician.Com
|
